The Advertising And Consumer Culture Reader / Edited By Joseph Turow And Matthew P. Mcallister.
Material type:
TextSeries: ; 0Publication details: New York : Routledge 2009.Description: XI 443 P. : ILL. 26 CMISBN: - 9780415963305 (Pbk. : Alk. Paper)
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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Africa University Main Library | HF5821ADV2009 (Browse shelf(Opens below)) | 1 | Available | 000096698600 |
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| HF5821 ROS 1987 Advertising And Promotion Management John R Rossiter And Larry Percy | HF5821 SAC 1983 Advertising Management Its Role In Marketing | HF5821 SCH 1979 Strategic Advertising Campaigns | HF5821ADV2009 The Advertising And Consumer Culture Reader / Edited By Joseph Turow And Matthew P. Mcallister. | HF5821OGU2009 Advertising And Integrated Brand Promotion 5E / Thomas C. O'Guinn Chris T. Allen Richard J. Semenik. | HF5822 CRO 2000 Advertising And Consumer Citizenship Gender Images And Rights | HF5822 FAI 1980 Advertising A Behavioral Approach For Managers |
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