International Marketing / Philip R. Cateora Mary C. Gilly John L. Graham.

By: Material type: TextTextSeries: ; 0Publication details: Boston : Mcgraw-Hill Irwin C2010Edition: 12th 14th edDescription: XXXI 711 P. : ILL. (CHIEFLY COL.) MAPS 29 CMISBN:
  • 9780071111027 (Pbk.)
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