Communicating With The Multicultural Consumer : Theoretical And Practical Perspectives / Barbara Mueller. (Record no. 8524)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00660nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180906s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780820481197 (Pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Serosoft Solutions |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mueller Barbara 1958- |
| 245 #0 - TITLE STATEMENT | |
| Title | Communicating With The Multicultural Consumer : Theoretical And Practical Perspectives / Barbara Mueller. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | New York : Peter Lang C2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXI 328 P. : ILL. 26 CM. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Volume/sequential designation | 0 |
| 546 ## - LANGUAGE NOTE | |
| Language note | ENG |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Market Segmentation -- United States.;"Minority Consumers -- United States.";"Multiculturalism -- United States.";"Advertising -- United States.";"Business Ethics -- United States." |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Africa University Main Library | Africa University Main Library | General Stacks | 08/23/2010 | 0.00 | HF5415127MUE2008 | 000066224013 | 10/06/2022 | 1 | 10/06/2022 | Books |