The Impact Of Advertising On Brand Performance : A Comparative Case Study Of Delta Beverages Beer Brands / By Sandra Madovi (Record no. 8289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00505nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180906s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Serosoft Solutions |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Madovi Sandra |
| 245 #4 - TITLE STATEMENT | |
| Title | The Impact Of Advertising On Brand Performance : A Comparative Case Study Of Delta Beverages Beer Brands / By Sandra Madovi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Mutare: Africa University 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VI 47P: ILL. 26CM. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Volume/sequential designation | 0 |
| 546 ## - LANGUAGE NOTE | |
| Language note | ENG |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising -- Zimbabwe.;"Brand Performance -- Zimbabwe" |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Africa University Main Library | Africa University Main Library | 10/18/2012 | 0.00 | HD9282MAD2012 | 000071598017 | 10/06/2022 | 1 | 10/06/2022 | Books |