Marketing Management (Record no. 46581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00548nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241211161723.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241211b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Library of Congress |
| Language of cataloging | Eng |
| Transcribing agency | Africa University |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 MAR2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler & Kevin Lane Keller |
| Dates associated with a name | 2016 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Statement of responsibility, etc. | Philip Kotler; Kevin Lane Keller |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Pearson India Education Services |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi; 756pages; |
| Other physical details | colour illustrations; |
| Dimensions | 26cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books on General collection |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Library of Congress Classification | Africa University Main Library | Africa University Main Library | General Stacks | 12/11/2024 | HF5415 MAR2016 | 0000967117868 | 12/11/2024 | c.1 | 12/11/2024 | Books on General collection | ||||
| 0 | Library of Congress Classification | Africa University Main Library | Africa University Main Library | General Stacks | 01/08/2025 | HF5415 MAR2016 | 0000967117873 | 01/08/2025 | c.2 | 01/08/2025 | Books on General collection |