Marketing Management : A South Asian Perspective / Philip Kotler Eta Al (Record no. 3471)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180906s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 (Pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Serosoft Solutions |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management : A South Asian Perspective / Philip Kotler Eta Al |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | New Dehli: Pearson 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXV 596 P. : COL. ILL. 28 CM |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Volume/sequential designation | 0 |
| 546 ## - LANGUAGE NOTE | |
| Language note | ENG |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing;"Marketing Management" |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Africa University Main Library | Africa University Main Library | General Stacks | 09/18/2014 | 0.00 | HF541513KOT2013 | 000077120014 | 1 | 0.00 | Books |