Advertising And Integrated Brand Promotion 5E / Thomas C. O'Guinn Chris T. Allen Richard J. Semenik. (Record no. 3226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00579nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180906s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324568622 (Student Ed.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Serosoft Solutions |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn Thomas C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising And Integrated Brand Promotion 5E / Thomas C. O'Guinn Chris T. Allen Richard J. Semenik. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Australia Mason Oh : South-Western Cengage Learning C2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XLII 726 P. : COL. ILL. 28 CM. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Volume/sequential designation | 0 |
| 546 ## - LANGUAGE NOTE | |
| Language note | ENG |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising.;"Advertising Media Planning." |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Africa University Main Library | Africa University Main Library | 01/10/2018 | 0.00 | HF5821OGU2009 | 000096696217 | 1 | 0.00 | Books |