Advertising And Promotion An Integrated Marketing Communications Perspective George E Belch And Michael A Belch (Record no. 31054)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00484nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180413s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 256218994 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch George E |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising And Promotion An Integrated Marketing Communications Perspective George E Belch And Michael A Belch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Boston Mass : Irwin/Mcgraw-Hill C1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 762 |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising ; Sales Promotion ; Communication In Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Edition | 4th |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Africa University Main Library | Africa University Main Library | 04/16/2018 | 0.00 | HF5823 BEL 1998 | 000039349019 | 04/16/2018 | 04/16/2018 | BOOK BANK | ||||||
| 0 | Africa University Main Library | Africa University Main Library | 04/16/2018 | 0.00 | HF5823 BEL 1998 | 000057178011 | 04/16/2018 | 04/16/2018 | BOOK BANK |