Marketing Management (Record no. 30126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00591nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230526090016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180413s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120316096 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Library of Congress |
| Language of cataloging | eng |
| Transcribing agency | Library of Congress |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 KOT 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice Hall |
| Place of publication, distribution, etc. | New Dehli: |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 718p |
| Dimensions | 27cm. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Markerting;Marketing Management ; Public Relations ; Public Relations ; Sales Promotion;Marketing Strategy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Africa University Main Library | Africa University Main Library | 04/16/2018 | 0.00 | HF5415.13 KOT 2002 | 000033055015 | 04/16/2018 | 04/16/2018 | BOOK BANK | ||||||
| 0 | Africa University Main Library | Africa University Main Library | 04/16/2018 | 0.00 | HF5415.13 KOT 2002 | 000038940019 | 04/16/2018 | 04/16/2018 | BOOK BANK | ||||||
| 0 | Africa University Main Library | Africa University Main Library | 04/16/2018 | 0.00 | HF5415.13 KOT 2002 | 000039424013 | 04/16/2018 | 04/16/2018 | BOOK BANK | ||||||
| 0 | Library of Congress Classification | Africa University Main Library | Africa University Main Library | Reserve | 04/16/2018 | 0.00 | HF5415.13 KOT 2002 | 000047610019 | 04/16/2018 | 04/16/2018 | Books |