Principles Of Marketing A Global Perspective (Record no. 14251)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00624nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240222124425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180413s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538839139 (Hbk);Z |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Africa University |
| Original cataloging agency | Library of Congress |
| Language of cataloging | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 SEM 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik Richard |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles Of Marketing A Global Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | South-Western College : |
| Place of publication, distribution, etc. | Cincinnati : |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 682p. |
| Dimensions | 26cm. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing Process ; Buyer Behavior ; Promotional Decisions ; Distribution Decisions ; Mba. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Edition | 2nd |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books on General collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | Library of Congress Classification | Africa University Main Library | Africa University Main Library | General Stacks | 10/16/2023 | 0.00 | 1 | HF5415.13 SEM 1995 | 000037940010 | 02/28/2024 | 02/22/2024 | 1 | 04/16/2018 | Books on General collection | |||
| 0 | Library of Congress Classification | Africa University Main Library | Africa University Main Library | General Stacks | 04/16/2018 | 0.00 | 1 | HF5415.13 SEM 1992 | 000001621013 | 02/12/2024 | 02/05/2024 | 1 | 04/16/2018 | Books on General collection | |||
| 0 | Library of Congress Classification | Africa University Main Library | Africa University Main Library | Reserve | 04/16/2018 | 0.00 | HF5415.13 SEM 1995 | 000037403010 | 04/16/2018 | c.2 | 04/16/2018 | Books |