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Marketing In The Public Sector : A Roadmap For Improved Performance /

Kotler Philip.

Marketing In The Public Sector : A Roadmap For Improved Performance / - Upper Saddle River Nj : Wharton School Publishing: C2007. - xv, 332 p. : ILL. 24cn. - 0 .

ENG

ISBN: 9780137060863 (Pbk.) 0137060866 (Pbk.)

LC Class. No.: JF1525 KOT 2007

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