From Brand Vision To Brand Evaluation : The Strategic Process Of Growing And Strengthening Brands / Leslie De Chernatony.
De Chernatony L.
From Brand Vision To Brand Evaluation : The Strategic Process Of Growing And Strengthening Brands / Leslie De Chernatony. - 3rd ed. - Netherlands : Butterworth-Heinemann 2010. - XVI 359 P.: ILL. 23 CM. - 0 .
ENG
9781856177733- (Pbk.)
From Brand Vision To Brand Evaluation : The Strategic Process Of Growing And Strengthening Brands / Leslie De Chernatony. - 3rd ed. - Netherlands : Butterworth-Heinemann 2010. - XVI 359 P.: ILL. 23 CM. - 0 .
ENG
9781856177733- (Pbk.)