Marketing your clinical practice : ethically, effectively, economically /
Baum, Neil, 1943-
Marketing your clinical practice : ethically, effectively, economically / Neil Baum, Gretchen Henkel. - 4th ed. - Sudbury, MA : Jones and Bartlett, c2010. - xxxi, 574 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780763769833 (alk. paper)
2009026916
Medicine--Practice.
Practice Management, Medical.
Marketing of Health Services.
Physician-Patient Relations.
R728 / BAU 2010
Marketing your clinical practice : ethically, effectively, economically / Neil Baum, Gretchen Henkel. - 4th ed. - Sudbury, MA : Jones and Bartlett, c2010. - xxxi, 574 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780763769833 (alk. paper)
2009026916
Medicine--Practice.
Practice Management, Medical.
Marketing of Health Services.
Physician-Patient Relations.
R728 / BAU 2010